What makes a effective music video

What makes a music video effective?

A music video that is effective leaves the viewer feeling satisfied in what they have seen, this can be through many different ways. People enjoy seeing a narrative to the song and lyrics relating to what they are watching. Some music videos do not follow the conventional videos and decide to use a video completely different from the song. 

I have chosen Michael Jacksons - Thriller since it follows a narrative and is an interesting video to analyse.

Firstly I have chosen this music video since it is one of the most famous and well known music videos of all-time. Thriller was the first video of its kind, it became a thing people would stay up and watch.  The instant impact of of this music video is that it starts off as a almost typical romantic movie which was unseen in music videos until thriller. The video includes a spectacular dance sequence, plenty of drama and story, and most importantly the actual song itself.  The song has a strong sense of artist identity since Michael Jackson's classic signature dancing is implanted into this video amazingly as he turns a short horror film into a a group of zombies dancing in sync.  The dancing goes in time with the song that is really important so that the song matches the dancing. The dancing in this music video is complex while the song is simple so it is hard to pull off but he has done well. All of the above will all draw and welcome the audience and they will continue watching. this is what makes a music video effective. 

We have shots like this in the video: this makes you feel like you are watching a film and not a music video since its a shot reverse shot which is never used in music video since its for films, this is what makes the video effective as its known as a short film rather than a video and this is why thriller is a effective music video.